YSL Beauté introduces All Hours Precise Angles Concealer
For individuals who don’t have to compromise. Who want the best in performance. Who choose to cover, but not hide. Who celebrate freedom, here and now.
Fashion Press Corner / YSL Beauté
2/6/2024
Known for its 24 hours coverage, loved for its light as air feeling of freedom, desired for its pigment pay-off, All Hours Foundation broke new boundaries in technology. With a natural, luminous matte finish, and an ultra-thin texture that promises skin without constraints, there is nothing like All Hours. Caring for skin with its 77% skincare-based formula enriched with hyaluronic acid, its ability to even out skin tone, while leaving a natural finish, makes it the go-to foundation for the YSL Beauté consumer who is always on the go.
Worthy of continuing the couture legacy of All Hours, YSL Beauté launches a new addition to the All Hours family: All Hours Precise Angles Concealer, offering a full coverage, crease-proof and moisturizing fluid concealer for the face and eyes. Inspired by the way we wear make-up today. Coverage where we need it; soft sculpting where we like it. In just one stroke, minimize eye and face imperfections; beautify skin texture. Cover only where needed – for dark circles and redness. Fill fine lines and uneven skin texture with the ease of 3D mineral pigments. All with precision, a natural luminous matte finish like no other, and creaseless coverage and weightless feel.
Stylishly comfortable. Subtle Cover. An effortless look. It’s thanks to a carefully designed formulation that delivers full coverage with maximum comfort. A couture finish that feels at one with the skin thanks to a formulation that is 85% skincare based. Offering actual skincare benefits that improve the skin’s condition over time. Infused with a complex of double peptides, those short chains of amino acids renowned for their ability to boost the skin’s own supply of collagen, help to firm up elastin fibers and keep the skin supple. A caffeine extract refreshes the delicate skin under the eyes, making it look less fatigued. The ultra-blendable, creamy texture of the Concealer feels breathable on the skin and delivers a luminous matte, signature finish. The combination of this 85% skincare base and light-as-air mineral pigments means that the skin is kept hydrated all day long. Up to 24H full wear, feels bare, long care.
YSL Precise Angles applicator is designed to reach all angles of the face. With different sides, the tip can be used according to the desired look and purpose. The slim side of the ultra-precise tip can be used for a finer application getting into small corners or adding just a touch of coverage where needed. The broad cover side allows to apply more coverage, perfect for sculpting or for enhancing a full-face application.
“What I love about this new applicator is it brings make-up artist levels of precision in just one simple wand. I like to use the slim side to really get into the dark corners of the eyes, it’s also very precise if you need to cover a small blemish or apply the tiniest amount to then blend with your fingers. The other side of the wand allows for a more generous application of concealer, useful if I need to cover red cheeks but don’t want to do a full base, for example", - Tom Pecheux, Global Beauty Director for YSL Beauty.











