MARIMEKKO’s Dynamic Runway Show Celebrates a Parade of Flowers

To showcase its vibrant Spring/Summer 2025 collection, Marimekko turned the Opera Park of Copenhagen into a parade ground of twisting paths, where guests sat in a field of wildflowers and enjoyed the dynamic collection as energetic techno beats by DJ Nene H played at the Copenhagen harbor.

For Spring/Summer 2025, Marimekko presents an entire bouquet of abstract floral patterns from renowned Marimekko designers, such as Fujiwo Ishimoto, Maija Isola and Lotta Maija. The collection features draped layers, petal-like details, and functional summer pieces from co-ord sets to breezy dresses. To celebrate a key characteristic of Marimekko, happy contradictions, feminine floral references meet with contradicting bold graphic prints in watered-down aqua blues, rosy reds and cool spearmints, accompanied by tiger lily oranges and delicate lilacs.

“Our fast-paced Spring/Summer 2025 runway show highlights the essence of the Marimekko dress as a non-restrictive garment to live in, even to run in. The collection showcases petal-like references in draping, layering as well as in material characteristics. We experiment with bold circle cuts, round shapes that will fold and unfold around the body as blooming flowers. As part of our dynamic runway show, we present the latest addition to the Marimekko Artist Series with our collaboration with London-based artist Petra Börner, whose artworks echo Marimekko’s design philosophy, bold aesthetic and optimism perfectly”, says Rebekka Bay, Creative Director at Marimekko.

Marimekko Artist Series: Petra Börner

Marimekko’s Spring/Summer 2025 collection features a capsule collection showcasing four exclusive artworks by London-based artist Petra Börner, whose works have been translated into pieces of wearable art at Marimekko’s own textile printing factory in Helsinki. The capsule collection features carefully curated dress canvases for Börner's beautiful floral universe, in which her unique way of using colors as a backdrop for her line drawings creates a vivid reflection of the lively nature of flowers and other subjects.

The collaboration with Börner marks the latest addition to the Marimekko Artist Series, which invites emerging and celebrated artists to collaborate on exclusive Marimekko capsule collections. The series was introduced to push Marimekko’s art of printmaking into uncharted waters and give creatives a new canvas on which to present their work. The collection featuring Börner’s artworks extends across Marimekko’s entire lifestyle portfolio from ready-to-wear to home décor.

The Spring/Summer 2025 collection also saw the expansion of Marimekko’s highly anticipated denim line, Marimekko Maridenim. The collection features new patterned denim styles, including a denim jacket and shorts. The first Marimekko Maridenim collection launches in stores globally starting on August 6, 2024.

Credits:

Creative direction: Rebekka Bay; Art direction: Laura Väinölä; Styling: Søren Kolborg Sørensen; Casting director: Caroline Clante; Choreographer: Mette Trulsen; Production: inter.agcy; Press: Modin Studio; Makeup: Rikke Dengsø; Hair: Josephine Mai; Music: DJ Nene H; Shoes: Asics.

www.marimekko.com

Photos: James Chochrane