L’Aventure: Visionary Parisian Destination Redefining Art de Vivre

Much more than a simple opening, L’Aventure stands as a contemporary declaration of the Parisian art de vivre. A total destination, where gastronomy, music, design, and hospitality come together in a cinematic, intense, and deeply urban atmosphere, true to Beaumarly’s DNA, yet resolutely oriented toward the Paris of tomorrow.

A reinvented Art Deco setting

Inspired by Victor Hugo’s monumental poem “The Legend of the Ages”, the interior architecture project conceived by Martin Brudnizki Design Studio (MBDS) unfolds as a visual narrative centered on metamorphosis, ascent, fall, and rebirth, themes that resonate strongly with the history of Parisian nightlife. Deep velvets, bespoke tapestries, sculptural lighting, mythological mosaics, and polished marbles create spaces that are both sensorial and theatrical. Each room becomes a chapter; every detail contributes to a powerful staging. This contemporary reinterpretation of Art Deco blends historic architectural forms with modern materials, framed by a rich and magnetic palette: amber, mineral green, gold, and deep blue.

The restaurant: gastronomy as performance

At the heart of L’Aventure, the Art Deco restaurant welcomes guests from 12:00 p.m. to 11:00 p.m., with continuous service, a rarity in Paris and a signature of Beaumarly maisons. The décor combines embroidered velvets, exclusive tapestries, round marble and dark wood tables, sculptural chandeliers, and textured walls, enhanced by privileged views over Avenue Victor Hugo. The menu celebrates French culinary tradition enriched with cosmopolitan influences, featuring signature dishes such as paccheri rigati with caviar, steak tartare maki, wagyu cecina, and the iconic silver cod. Elegant and discreet, the bar is already establishing itself as one of the most sought-after new meeting spots in the neighborhood.

The club: when Paris shifts into another dimension

As night falls, L’Aventure reveals its most vibrant side. The club—intimate, theatrical, and hypnotic—transforms into a true box of mysteries: monumental mosaics inspired by mythological creatures, heavy velvet curtains unveiling DJs and performers, ever-evolving digital scenography, and warm lighting designed to create intimacy and magnetism. The program welcomes major figures from the international electronic music scene, such as Honey Dijon, Adam Ten, Agoria, and DJ Tennis, alongside regular nights from Thursday to Saturday, confidential Paris Fashion Week after-parties, festive dinners, editorial events, and international brand activations.

Events and private hire

Designed as a place of celebration, L’Aventure also stands out for its event offering. The restaurant can host up to 200 guests in cocktail format. The club can welcome up to 150 guests. Full or partial privatizations, bespoke menus, signature mixology, personalized scenography, and a dedicated sound identity make L’Aventure an ideal setting for magazine launches, fashion after-shows, collectors’ dinners, and luxury brand events.

Hotel L’Aventure: the natural extension

The world of L’Aventure expands with the opening of Hotel L’Aventure, scheduled for February 9, 2026. With 15 rooms, the hotel has been conceived as a vibrant, dreamlike Parisian house, designed by Vincent Darré, an iconoclastic figure in French design. Bold perspectives, deep colors, surprise objects, and rooms imagined as independent universes compose this theatrical reinterpretation of Haussmannian elegance, a natural extension of Beaumarly’s audacity in the field of hospitality.

About Beaumarly

For more than 40 years, Beaumarly, founded by Gilbert and Thierry Costes, has represented one of the great standards of the Parisian art de vivre. From Café Beaubourg, opened in 1987 and instrumental in revitalizing the Les Halles district, to the iconic Café Marly beneath the arcades of the Louvre, the group has consistently united gastronomy, culture, and aesthetics in addresses that have become true city landmarks.

From the 2000s onward, Beaumarly expanded its vision into hospitality and lifestyle experiences, with creations such as Hôtel Amour, in collaboration with Emmanuel Delavenne and André Saraiva. In 2010, the group’s identity was consolidated under the name Beaumarly and the motto “Juste, Beau et Bon”, encapsulating its philosophy: precision and care in service, absolute attention to beauty, and a generous approach to hospitality.

Each Maison is conceived as a singular universe, where architecture, design, music, and cuisine come together as one artistic gesture. In the years that followed, the group continued to grow with the opening of Maison du Caviar, dedicated to excellence in tasting, and its arrival in Deauville in 2023, extending the Parisian spirit beyond the capital. Today, Beaumarly brings together cafés, restaurants, clubs, and hotels that blend tradition and modernity, creating spaces where style, conviviality, and culture converge—a true signature of contemporary French lifestyle.