J'amemme SS'24 collection: invitation to step into a realm of eternal garden

This release, called Artificial Flower Garden, reflects a mystical place beyond the limits of the outside world where hyperbolized exotic florals remain still in their radiance.

“I imagine our items as timeless as the mysterious flowers, that were created to remain outside of the constraints of seasons and timelines, staying frozen in their beauty, ⏤ says Julie Yarmoliuk, the brand’s designer. “Each piece tells a story that knows no place, no time, and no limits. It's a celebration of the surreal, the unexpected, and the everlasting charm that transcends the ordinary”.

J’amemme continues to work with their iconic silhouettes, which emphasize the sophistication and sensuality of their owner. For example, a new purple dress with a flower appliqué, that was created with a visual effect of waves. Every curl of the fabric is handcrafted by the artisans of the studio and then assembled manually into the beautiful flower.

Among the recognizable brand codes in the collection are non-standard combinations of proportions and volumes. For instance, classic suits, cut from a high-quality wool fabric, made for both functional and contemporary look, also create a unique architectural form and reinforce femininity and sensitivity. Perhaps the most iconic bow of the collection was a mini dress with a camellia flower appliqué, created from translucent silk organza.

With the bright color palette, timeless designs, and unique fabrics the brand is offering a glimpse into a world where the exquisite beauty of artificial flowers is celebrated in all its hyperbolized glory.

www.jamemme.com