J’amemme is introducing Resort’25 collection Part l
Capturing the spirit of rest and relaxation, where lazy days are spent on remote beaches with nothing but the sound of waves in the background, J’amemme is introducing their Resort’25 collection Part l. It is called Escape to the sea, channeling the essence of a carefree summer.
Fashion Press Corner / J’amemme
6/25/2024
The collection offers an exploration of new fabric and texture combinations by the brand. It puts a bold spin on the classic brand’s identity, building on new elements like lace, crochet, and flying linen dresses that complement every movement. But there are little things that make a big splash - the brand’s first ceramic hardware, such as fish-shaped buttons, and shell-inspired earrings and belts, all adding a touch of seaside to the wardrobe.
“There’s a lot of manual work in this collection and for the first time, we started working on our own hardware, ― adds Julie Yarmoliuk, the designer of the brand. ― Crochet dresses, skirts, tops, and raffia accessories are all handcrafted. My favorite one is the crocheted maxi dress, it reminds me of a fishing net. One such product takes 4 weeks to create by the artisans of the studio, and only sustainable cotton is used for its production”.
J’amemme’s iconic floral appliqués stand out among the detailing, adding sculptural shapes to a variety of fabric textures. Continuing their signature line of 3D flowers, the brand presented a new exaggerated orchid top, meticulously handcrafted from delicate organza “petals'' assembled into a floral applique.
The free-spirited mood of the season is conveyed not only in the linen pieces but also in the accessories. The collection’s emphasis is on bags and bucket hats made of natural raffia, carefully hand-woven by the artisans of the studio.
