J’AMEMME FW24-25 collection: the synthesis of the worlds of art and nature

Ukrainian designers continue to create collections under extremely difficult conditions, demonstrating the Ukrainian fashion industry's strength, resilience and courage. We express our sincere gratitude to the British Fashion Council for supporting the third joint show of Ukrainian designers at London Fashion Week. The show of Ukrainian designers at London Fashion Week is supported by the USAID Competitive Economy Program in Ukraine.

"The clothes we wear have the power to tell the world who we are and what we stand for. The work of these designers is a testament to their creativity and resilience in unimaginable circumstances, as the two year mark of Russia's horrific, illegal invasion approaches. I am incredibly proud that London Fashion Week can provide a platform to help showcase Ukrainian strength and style to the world," said Lucy Frazer Secretary of State for Culture, Media and Sport.

After the start of the full-scale Russian invasion, Ukrainian Fashion Week launched the "Support Ukrainian Fashion" Initiative to help Ukrainian designers. Therefore, 69 Ukrainian fashion brands had an opportunity to introduce their collections created during the war on the international fashion scene.

Daring nude sequins and ethereal pleats became the core of J’AMEMME’s FW24-25 collection, called Le solstice d'hiver. Inspired by the works of Ukrainian illustrator Okhrim Sudomora, who portrayed the world of micelles, the collection recreates the authentic shapes and textures inherent in the artist's works.

“For me, the worlds of art and nature have always been an integral part of each other,” - says Julie Yarmoliuk, the brand’s designer. “This season, micelles, their blend with art and shapes, which are hard to imagine for the human mind, became the basis for transformation and an inspiration for the collection's colour contrasts.”

The symbolism of the collection's textures, as well as the lightness and geometry of the lines, also highlight the brand's recognisable codes - architectural forms that emphasise tenderness and sensuality. A contrasting shade palette of burgundy, blush and black, with an occasional sequin sparkle, sets the tone for the future cold season. With a harmonious balance between structural complexity and elements of flowing fabric, the brand brings to life their view of the intersection of the worlds of nature and art.

SHOW CREDITS:
PR Agency: IPR London
Production: Blonstein Creative Production
Hair By Philip Haug For Schwarzkopf Pro
Makeup By Michelle Webb For AOFMPro Using Dermalogica
Catering: Cream.Dream London
In-house photography: Chris Yates
Project Partner: UA in UK Community