J’amemme presents their first Bridal Collection

“We wanted to bring our view of a modern bride to life, and celebrate an unconventional blend of femininity and artistry - a fusion of texture, fabrics, and 3D elements, - says Julie Yarmoliuk, the designer of J’amemme, - It embodies love in its purest form”.

The collection features everything a contemporary bride would love: minimalistic yet refined silhouettes, a hint of drama in sequins and sheer dresses, and the brand’s iconic pleats. The signature exaggerated flower also made its appearance in a 10-piece lineup, embodying J’amemme’s maximalist DNA. Manually sculpted into textural, oversized applique, it is secured on a matching color satin dress for a playful moment.

Steering away from the traditional bridal couture, J’amemme is pushing the boundaries with their unique approach to pleating techniques. While experimenting with textures and shapes, the brand presented a new pleated maxi with a flowing hemline. Destined to be the bride's new favorite, this dress would be perfect for both a ceremony and a lively dance party afterward.

Elegant satin maxis, bold flower appliques, and motion pleats set the tone for the upcoming wedding season. With the collection promising to captivate brides-to-be seeking chic, avant-garde designs that have a touch of edginess.

J'amemme, is a demi-couture fashion brand famous for their origami pleated dresses worn by Coco Rocha, Maye Musk, and Leonie Hanne.