Guerlain and Pucci team Up for colorful makeup capsule collection
Guerlain and Pucci are collaborating on a fall 2024 makeup collection. The launch will feature a campaign with top model Natalia Vodianova, Guerlain's ambassador.
Fashion Press Corner / Photos: Guerlain x Pucci
7/31/2024
This special Guerlain and Pucci line was developed by the creative directors from both LVMH brands: Violette Serrat from Guerlain, and Camille Miceli from Pucci. Pucci doesn't have its own beauty line but previously collaborated with Guerlain for a similar collection. This new partnership draws inspiration from Pucci's vibrant and psychedelic prints. The products and packaging feature the Marmo pattern, originally created by Emilio Pucci in 1968 and updated by Camille Miceli. Golden details and vibrant colors blend to create a stunning enamel effect. This spectacular finish transforms the items into collector’s pieces.
The products range from Rouge G lipsticks in two new shades to eyeshadows in four matte colorsnand the Terracotta Marmo Sun bronzers. Additionally, it features Météorites pearls and the Parure Gold Cushion Marmo Glow foundation. The products, priced between 40 and 100 euros, will be available starting in mid August on Guerlain and Pucci's e-commerce sites and select boutiques. A preview will be held in mid-August for the Japanese market at a pop-up in Isetan department stores, according to Pucci.
About Guerlain
Since 1828, the history of the House of Guerlain has been distinguished by major creations whose contemporary and innovative spirit have marked and traversed the ages. Some of these creations remain references in contemporary beauty to this day. In 1984, Guerlain invented its legendary Terracotta powder, inspired by a trip to the heart of the desert. It reveals an instant healthy glow and a bespoke, sun-kissed tan year-round. A simplicity that ran counter to the trend of the 1980s. Terracotta remains one of the House's greatest beauty secrets, handed down from mother to daughter for nearly forty years. Météorites pearls - “Guerlain's signature refinement,” according to advertising in the 1990s. This revolutionary loose powder is made of colored pearls with a comforting violet scent that corrects, illuminates, and makes the complexion glow. Invented in 1954, the “indelible” Rouge G lipstick has been given a makeover by Place Vendôme jeweller Lorenz Bäumer, a friend of the House. Its jewel case is now an accessory with an integrated mirror. In 2018, it became a customisable companion: the House offers multiple covers according to the seasons and reinterpretations of its motifs.
About Pucci
Emilio Pucci, Marquis of Barsento, founded the brand that bears his name in 1947. He unexpectedly began his career on the Swiss ski slopes, to open his first boutique in Capri in 1950. A citizen of the world, constantly traveling between his native Florence and the holiday resorts favored by the jet set, he envisioned the modern woman following a revolutionary intuition full of style and personality. He dressed such women with easy, immediate pieces that express a new idea of elegance: fast, joyful, spontaneous, effortless. He embraced, with a unique sense of color, the American idea of sportswear, the need for absolute comfort, which he combined with an innate taste for beauty and luxury. He left a permanent mark, summarized by the prints that earned him the title of The Prince of Prints.
The new Pucci collections are designed for the timeless simplicity of a fleeting moment that echoes the world we now live in. Creative director Camille Miceli’s vision isn’t deployed across seasons; instead, it endures in the immediacy of the "see now, buy now" model, using monthly "drops" available in stores and online. The House of Pucci is thus anchored in the liveliness of the moment and reconciles our desire for ultra-connectivity with the luxurious and nonchalant allure of Italian know-how.
