Gasanova introduced FW24-25 collection at London Fashion Week

Ukrainian designers continue to create collections under extremely difficult conditions, demonstrating the Ukrainian fashion industry's strength, resilience and courage. We express our sincere gratitude to the British Fashion Council for supporting the third joint show of Ukrainian designers at London Fashion Week. The show of Ukrainian designers at London Fashion Week is supported by the USAID Competitive Economy Program in Ukraine.

"The clothes we wear have the power to tell the world who we are and what we stand for. The work of these designers is a testament to their creativity and resilience in unimaginable circumstances, as the two year mark of Russia's horrific, illegal invasion approaches. I am incredibly proud that London Fashion Week can provide a platform to help showcase Ukrainian strength and style to the world," said Lucy Frazer Secretary of State for Culture, Media and Sport.

After the start of the full-scale Russian invasion, Ukrainian Fashion Week launched the "Support Ukrainian Fashion" Initiative to help Ukrainian designers. Therefore, 69 Ukrainian fashion brands had an opportunity to introduce their collections created during the war on the international fashion scene.

The GASANOVA FW24-25 collection is a hymn to the rich and aromatic world of spices, inspired by the warmth and depth that these ingredients bring to our daily lives. The colour palette is an exquisite blend of noble hues, including deep burgundy, earthy brown, serene green, elegant blue and shades of luxurious gold, creating a sense of sophistication.

The WINTER SPICE collection is a celebration of family traditions, with an emphasis on cooking spicy and flavorful dishes together by a crackling fire. This association with culinary warmth carries over into the seasonality of the pieces, embodying a sense of cosiness and comfort. Clothing is meant to be as integral as the warmth shared between loved ones and the cherished moments spent over drinks and food during the cold season.

"Times are changeable, and these days, it is essential to create cosiness around us. After all, even in times of uncertainty and war, when reality becomes a challenge, cosiness in the details of the world around us becomes our mainstay. GASANOVA's WINTER SPICE 24/25 collection encourages us to dress stylishly and create that special cosiness that helps us cope with unpredictability and gives our lives the warmth and comfort we need,” – says Elvira Gasanova, Founder and Creative Director of GASANOVA brand.

SHOW CREDITS:
PR Agency: IPR London
Production: Blonstein Creative Production
Hair By Philip Haug For Schwarzkopf Pro
Makeup By Michelle Webb For AOFMPro Using Dermalogica
Catering: Cream.Dream London
In-house photography: Chris Yates
Project Partner: UA in UK Community