Modern Elegance on Snow: Gasanova Creates Ceremonial Outfits for Ukraine’s Biathletes

The Ukrainian fashion brand Gasanova has announced a collaboration with the Biathlon Federation of Ukraine. Within this partnership, the brand designed ceremonial uniforms for the national biathlon team, complemented by footwear created in collaboration with the Ukrainian brand Emmelie Delage. The project also included a photoshoot featuring the athletes against the backdrop of the Austrian Alps during their Olympic training period.

The new ceremonial looks preserve the recognizable DNA of Gasanova — clean lines, powerful silhouettes, and meticulous attention to detail. The suits are executed in a restrained, graphic aesthetic: deep navy architectural silhouettes are enhanced with gold embroidery based on stylized Ukrainian ornaments.

The realization of the project was made possible with the support of the President of the Biathlon Federation of Ukraine. The project was also supported by Mesonia, which accompanied the athletes during the shoot and preparation period. Mesonia is a Ukrainian skincare brand known for combining innovative technologies with natural ingredients. In this way, the project brought together Ukrainian fashion, beauty, and sport, becoming an example of a modern national collaboration that shapes a new cultural language of Ukraine on the global stage.

The collaboration between Gasanova and the Biathlon Federation of Ukraine demonstrates how creative industries and sport can unite around a shared mission — to represent Ukraine with dignity on the international stage, inspire, and create a powerful image of the country today.

About Gasanova

Gasanova is a Ukrainian fashion brand founded in Donetsk in 2013 by designer Elvira Gasanova. It offers a contemporary vision of classic styles, reinterpreting Black Tie, Casual, and Cocktail attire. The brand is chosen by influential figures of global pop culture, including the Kardashian–Jenner family, Paris Hilton, Gigi Hadid, Meghan Trainor, and Rita Ora.