Elvira Gasanova's new campaign: The Magic of the Night Summer Garden
Ukrainian designer Elvira Gasanova presents the campaign of the SS'24 collection "Night Summer Garden", which fascinates with its tenderness. Every detail of this collection, every seam and element, is designed to emphasize the curves of the female body and make the summer rich and bright.
Fashion Press Corner / Gasanova
6/28/2024
The photoshoot for the collection was held in the garden under the cover of night, which gives the pictures a special mysticism and mystery. The blooming garden provided the perfect atmosphere for the presentation of these images.
The “Night Summer Garden” collection consists of various wardrobe elements. It features both evening and cocktail dresses made of silk, fabrics with stones, and bright feathers. These models emphasize femininity and create a bold image. Elegant and bright skirts and tops can complement everyday and evening looks. Products from suit fabrics with clear lines and impeccable cuts are suitable for important meetings and official events, and overalls provide ease and comfort.
The main materials of the collection were feathers, silk, costume fabric and fabric with stones. Combining different textures and shades creates a unique effect that captivates at first sight.
Each element of this collection by Elvira Gasanova reflects her vision of modern fashion: boldness, innovation and respect for tradition. "Night Summer Garden" is a whole story told through fabrics, shapes and details.
Elvira Gasanova founded the GASANOVA brand in Donetsk in 2013, and it is the epitome of bravery and inventiveness in Ukrainian fashion. The brand quickly gained popularity thanks to its unique design solutions and the use of the latest fabrics and materials.
After the war, the brand moved to Kyiv, where it continues to develop and present its collections at the Ukrainian Fashion Week. GASANOVA clothes are worn by the first lady of Ukraine, Olena Zelenska and celebrities such as Gigi Hadid and Kourtney Kardashian. The brand also actively supports diversity and creates clothes for women of different shapes, including plus sizes.
