Demure Aesthetics – Whispered Elegance in Malo Cashmere FW24/25

Malo, an iconic brand of discreet luxury and whispered elegance, interprets this trend with a selection of knitwear in the natural shades of beige, which perfectly embodies the “demure” spirit.

The beige

Beige, the quintessential neutral color, is the ideal canvas for expressing a sophisticated and timeless style. In “Framing”, the FW24/25 collection by Malo Cashmere, beige is used in a series of knitwear proposals that enhance the purity of the lines and the quality of the raw materials. From the cotton, alpaca and wool dress that hugs the body without marking it, to the cashmere bomber jacket with hood and zip for leisurewear, from the cardigan and the turtleneck sweater in cashmere with a special braided design, to the wool crew neck with buttons, to the straight skirt and the cashmere blend polo: each piece is designed to enhance the natural beauty of the wearer, without ostentation.

Demure according to Malo

The "demure" aesthetic celebrates a composed elegance, where the quality of the materials and the attention to detail become protagonists. Malo interprets this style with garments that embrace the body with delicacy, offering comfort and refinement on every occasion. Whether it's a sweater, ideal for the coldest days, or a light sweater for September evenings, the beige knitwear pieces by Malo are designed for those seeking timeless elegance.

Very mindful, Very demure

In an era where sustainability is at the center of conscious choices, Malo stands out for its use of high-quality and durable materials. Each piece of knitwear is made with natural yarns of the highest quality, such as cashmere and merino wool, worked with artisanal techniques that respect the environment and people. This attention and awareness in terms of sustainability fits perfectly with the "demure" trend, which favors garments designed to last over time, far from the logic of fast fashion.

“Demure” pieces are part of Framing, the Malo Cashmere Fall-Winter 2024/25 collection: frames of different cultures, where identity is enhanced by diversity, for true contemporary globetrotters. The new collection embodies the brand’s timeless elegance and distinctive innovation, celebrating over 50 years of yarn couture history as an ode to mastery and craftsmanship. Renewing the artisanal processes in which Malo Cashmere has always been a leader, this collection offers a tribute to the past, revisiting the iconic elements of the maison with a modern twist. With a keen eye on tradition and a vision for the future, Malo presents a symphony of colors, volumes and textures that not only reflect its rich artisanal heritage, but also capture the attention of a contemporary audience. The commitment to timeless elegance thus translates into a collection that, while embracing the history of the maison, addresses with freshness and style a modern citizen of the world, refined and cosmopolitan, ready to embrace different cultural frames in the name of high manufacturing and with an eye to sustainability and well-being given by natural fibers, the absolute core of the brand.