byFANG Opened a New Flagship in Shanghai’s Historic French Concession

Defined by architectural silhouettes, sculptural pleating, and a refined approach to craftsmanship, the House continues to shape a contemporary vision of luxury rooted in cultural dialogue and artisanal excellence.

byFANG officially unveiled its new flagship on West Fuxing Road, in the heart of Shanghai’s historic French Concession — an emerging lifestyle destination bringing together concept stores, leading Chinese designers, and a new generation of international creative voices.

Conceived as a natural extension of the House’s identity, the flagship is envisioned as both a retail and cultural destination. The first floor, open to the public, presents the House’s ready-towear collections alongside the gradual introduction of new byFANG universes, including the highly anticipated fragrance line scheduled for launch in Q1 2027.

The two upper floors are dedicated to private couture salons and collaborative spaces designed to host artistic dialogues, special projects, and partnerships with artists and maisons sharing byFANG’s commitment to craftsmanship, creativity, and cultural exchange.

True to the House’s DNA, the new Shanghai flagship subtly intertwines Parisian elegance with the architectural and historical spirit of Shanghai, creating a space where contemporary luxury meets intimacy, artistry, and heritage.

The official opening marks a significant new chapter in the development of byFANG and reflects the House’s accelerating growth trajectory, particularly through the expansion of its ready-to-wear collections and broader lifestyle vision.