A.M.G. presents new SS’24 collection ‘Celestial Dreams’
The collection focuses on empowering modern women through timeless and sophisticated designs made from eco-friendly materials.
Fashion Press Corner / A.M.G.
3/22/2024
Ukrainian fashion brand A.M.G. introduces 'Celestial Dreams', a collection where timeless design meets textile luxury. Rooted in a mission to empower the multifaceted modern woman, A.M.G. unveils designs that radiate timeless sophistication. Crafted meticulously from eco-friendly materials like cotton, viscose, linen, and wool, each piece subtly yet statement-making represents the brand's philosophy of power dressing. This harmonious fusion of aesthetic appeal with eco-conscious choices embodies the ethos where nature textures find their sartorial counterpart — a nod to sustainability.
“The 'Celestial Dreams' collection is a testament to life in sync with nature. It’s a tribute to Mother Earth, our universal nurturer,” expresses Alyona Bettyar, CEO of A.M.G. “This collection encapsulates the essence of a woman, her spirit, her strength, balancing between craftsmanship and natural influence."
Drawing inspiration from the myriad roles women play, Alyona crafts garments that resonate with the transformative power of dressing. Designed for a woman – a mother, a wife, a business owner – these garments bear witness to her journey, her challenges, and her triumphs. From tailored suits suitable for both the boardroom and brunch to enchanting dresses and tops, there's an offering for every shade of femininity.
A.M.G., leveraging the shift where crochet has transitioned from cozy to couture, brings forward a summer palette bursting with colors. From electric orange suits paired with midi skirts to striped baby-pink maxi suits designed for evening elegance, each piece is a canvas of color and charm. A.M.G.'s signature oversized black suit stands out, exemplifying power dressing. The collection also offers dresses that range from a captivating emerald Parisian-style charm to a beach-ready strapless maxi. The pièce de résistance is a sublime white maxi dress, its front zip design evoking the whimsy of summer.
Dive into the 'Celestial Dreams' collection, and cultivate a deeper bond with nature. Unearth new realms of your femininity, find solace in designs that amplify your spirit, and harness the unity of the world around you. This collection isn't just a fashion statement but a proclamation of strength and unity.
About the Brand:
A.M.G. Brand champions contemporary, charismatic women who dare to sculpt fashion tales and wield the power of styling. Conceived and nurtured by a woman for women, A.M.G. achieves a seamless balance between functionality and aesthetics. Led by CEO and designer Alyona Bettyar, A.M.G. is more than just a brand – it's a movement that challenges conventions, celebrating the modern woman in all her splendor and complexity.
