AERON Revealed Spring/ Summer 2025 Collection Worn by Its Community

For the occasion, the collection was brought to life by friends of the brand —Luna Schulze, Anne-Victorie Lefevre, Danielle Siggerud, Veronica D’Souza, Malene Hvidt, Julia Wideman Wertheimer, Stephanie Huynh, and Lola Corfixen— creative professionals, artists, and cultural women of all ages, united by their passion for craftsmanship, expertise, and creativity, embodying AERON’s DNA and whom Eszter Áron, Founder & Creative Director, finds deeply inspiring and connected with.

Draped directly on the beautiful bodies of these women, AERON SS25 pieces emphasized perfectly how the collection addresses women’s needs and comfort. The presentation highlighted Eszter Áron’s continued evolution of her vision. She deeply believes that a garment should serve its wearer and to ensure the collection truly resonates, she sought more than just a fleeting runway moment. By inviting her community to engage personally with her latest designs, creating personal connections and sharing experiences she aimed to provide a deeper, more intimate experience and gather genuine feedback.

“Summer collections are always the most challenging for me. I only want to wear something easy, lightweight, and bearable against the heat. Recently, I was on an island with my daughter and husband, far from home, stepping away from my day-to-day life and routines. I wanted to capture this feeling in the collection, blending the comfort of holiday attire into the urban wardrobe, addressing women’s needs. I believe these pieces become alive on the body, and I wanted to create this intimate and personal moment for our community, to discover the collection through themselves.” — Eszter Áron, Founder and Creative Director.

Crafted from natural-based fabrics in AERON’s in-house atelier, the collection continues the brand’s journey towards sustainable practices. The relaxed and fluid silhouettes, such as floor-grazing maxi dresses, flowing wide-leg pants, and loosely knitted tops, drape lightly over the body, offering both elegance and ease. Intricate hardware elements, including signature small studs and hanging A-motifs, enhance the collection. The core color palette of whites and blacks, complemented by pastels. A rectangular-shaped, sleek shoulder bag has been added for the season as the evening version of the previously introduced Juliette bag.

Once again, the SS2025 presentation and event highlighted AERON’s commitment to nurturing community and celebrated Eszter Áron’s deep connection with the Danish capital. The SS2025 collection presentation reflected the city’s embrace of a slower pace, celebrated creativity and connection, offering a personal moment amidst the busy fashion week and the appreciation of slowing down.

www.aeron.com

Photos: Spela Kasal, Maxine Stiller